Every morning during the month of Elul, we blow the shofar, waking us up to the spiritual possibilities of the month. Reminding ourselves that Rosh Hashanah is coming, we are committing ourselves to heshbon hanefesh, an accounting of our deeds. We reflect on what has been and imagine what life could be.
For some, coffee, has the same awakening effect! In Israel, there is an advertising campaign capitalizing on the time of year, the month of Elul, and arguing that their coffee provides the same oomph!
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